American Greetings and Walmart Launch Dolly Parton Greeting Card Collection

Available now and exclusively at Walmart and, the Dolly Parton Greeting Card Collection includes 20 cards designed specifically to capture Parton’s unique warmth and personality, embodied in the tagline, “Cards with Heart, Humor and Hope.”

“With the tremendous health, economic and other stresses of 2020, now is the time for Dolly’s thoughtfulness, love and kindness,” said Jess Matisz, Executive Director, Customer Marketing at American Greetings. “That’s why we’re so excited to announce the launch of our new Dolly Parton greeting card collection.”

The collection is part of American Greetings’ multi-year partnership with Parton, which includes digital and physical products that incorporate the legendary singer-songwriter’s music in unique ways, one of which is a “SmashUp,” a message of personalized video welcome. Watch a sample here:

“As expected, since its launch in May, the Dolly Parton SmashUp has been the most sent e-card across both sites where it is offered,” said Rob Matousek, Executive Director/GM – Direct to Consumer Business at American Greetings. “We expect a similar response to the fantastic Dolly Parton greeting cards now available at Walmart.”

Learn more about the Dolly Parton program here:

SmashUps are available at, and on the SmashUps apps for iPhone and Android com/store/apps/details?id=com.smashups&hl=en_US.


As the leader in meaningful connections, American Greetings is committed to making the world a more caring and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party supplies and more to help consumers honor the people and life’s moments that really matter. The Company’s primary greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. allows consumers to shop and purchase paper cards, e-cards, printables, party supplies and gift wrap. The 114-year-old company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets around the world. For more information, visit


Dolly Parton is the most honored and revered country singer-songwriter of all time. Achieving 25 RIAA-certified gold, platinum, and multi-platinum awards, she had 26 songs reach No. 1 on the Billboard country charts, a record for a female artist. Parton recently became the first country artist honored as a Grammy MusiCares Person of the Year awarded by NARAS. She has 44 career Top 10 country albums, a record for any artist, and 110 career singles over the past 40 years. In 2014, the RIAA recognized his impact on recorded music with a plaque commemorating over 100 million units sold worldwide. His 2016 No. 1 album, “Pure & Simple”, which topped the Billboard Top Country Albums and Americana/Folk Albums charts and debuted at No. 1 in the US, CanadaUK and Australia, added to that massive tally. She has won ten Grammy Awards and 49 nominations, including the Lifetime Achievement Award and a 2020 win with KING & COUNTRY for their collaboration on “God Only Knows”; 10 Country Music Association awards, including Artist of the Year; five Academy of Country Music Awards, including a nod to Entertainer of the Year; four audience awards; and three American Music Awards. In 1999, Parton was inducted into the coveted Country Music Hall of Fame. Parton has donated more than 130 million books to children around the world with his Imagination library. Her children’s book Coat of several colors, was dedicated to the Library of Congress to honor the donation of the 100 millionth book from the Library of Imagination. From her “multi-colored coat” while working “9 to 5,” no dream is too big and no mountain is too high for the country girl who has made the world her stage.

SOURCE American Greetings Corporation

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Mika R. Pyle