CheerNotes creates various greeting cards with underrepresented communities in mind
Growing up in Harrisburg, Asha Banks made her own greeting cards for birthdays and holidays for friends and family.
She scoured the aisles of cards in stores, but she always struggled to find ones that represented her and the black community.
Even as major greeting card companies rolled out card collections targeting diverse demographics, Banks said she and her friends didn’t feel accurately represented.
“I couldn’t find anything that resonated with me,” she said. “I was inspired to create CheerNotes initially out of frustration.”
Banks launched CheerNotes in December 2019. His company focuses on creating greeting cards that reflect communities that are often overlooked by large corporations.
On the website, shoppers can find cards specifically aimed at the African American, Latina, South Asian, and LGBTQ+ communities.
It’s all about representation, Banks said.
She recalled one person reaching out because their friend’s sobriety birthday was coming and going, and they couldn’t find a card with the words to express their congratulations.
“These are the moments that we try to prevent from happening,” she said.
In response, CheerNotes will launch its “Sober Living” cards.
Banks said she constantly talks to members of different ethnic and cultural communities to see what they would like their cards to say.
“We co-create with their specific community,” she said.
CheerNotes makes some of its own cards, but also sources from 22 artists across the country.
But besides artists and occasional trainees, Banks is above all a one-woman show.
She wasn’t always an entrepreneur, but her creative side was always just below the surface.
Prior to founding CheerNotes, Banks worked as a chemical engineer in a manufacturing plant. His love for business and creation was limited to his free time.
She decided to get her Masters in Entrepreneurship and Marketing and soon after started CheerNotes.
Although starting a business just before the COVID-19 pandemic wasn’t easy, Banks considers herself lucky that CheerNotes is doing well and sales are good. She said it particularly helped that the business was already exclusively online.
With the holiday season in full swing, CheerNotes is offering Christmas and Hanukkah cards for sale and Banks ensures everyone can relate.
“People can rely on our maps being designed with their community in mind,” she said.
For more information or to purchase from CheerNotes, visit https://cheernotes.com/.
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