Hallmark Reinvents the Way You Send Greeting Cards with All-New Sign & Send™ Technology

Sign & Send is an option for thousands of cards available on Hallmark.com. Once a user enters the Sign & Send experience and selects their card, they can add their own handwritten message to the card by writing the message on a piece of paper, taking a photo, and uploading the photo to the website. After entering the address, Hallmark will stamp the card and send it to the recipient at no additional cost.

“It’s a personalized and seamless way for consumers to shop, choose, purchase and send greeting cards,” says Roy. “This new offer brings digital and physical together by offering the exact same Hallmark cards you find in stores for the same price but signed and sent directly from a phone. To celebrate this exciting launch, we are giving customers their first card sent via Sign & Send for free.”

Hallmark recognizes the importance of giving consumers options when it comes to purchasing products. As shopping behaviors continue to evolve, Sign & Send gives customers more choice in how and where they purchase Hallmark greeting cards. Whether someone is shopping at a store and needs a card for a friend’s birthday or remembers late at night that they need to send a card to their mom, Hallmark lets people connect. easily with their loved ones.

Sign & Send is Hallmark’s latest innovation that reinvents what it means for people to buy and send cards. For over 100 years, Hallmark changed the game in the industry by inventing modern decorative gift wrap in 1917; the development of greeting card displays in 1935 that are still used today; to the creation of the Hallmark Hall of Fame in 1951 which eventually led to the Hallmark Channel; to the introduction of the Hallmark Keepsake Ornaments in 1971 that people continue to collect year after year. Hallmark remains committed to helping people live more caring, connected lives filled with meaningful moments.

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Based at Kansas City, Missouri and employing 27,000 people worldwide, the few $3.5 billion The company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages ​​with distribution in more than 100 countries and 100,000 rooftops worldwide, including a network of Hallmark Gold Crown stores owned by company and self-employed in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark the creativity of children around the world. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama – in addition to Hallmark Publishing, a leading publisher of uplifting e-books, audiobooks and print editions, and Hallmark Movies Now, a broadcast continuously by subscription. service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Login to Facebook, TwitterInstagram, Pinterest, LinkedIn and YouTube.

SOURCEHallmark Cards, Inc.

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http://www.hallmark.com/

Mika R. Pyle