US Bank and Zelle launch electronic greeting cards

The holidays may look a little different this year, but US Bank is giving customers a way to spread goodwill and the festive spirit with eCards, now available to US Bank customers when they send money1 with Zelle ® in the US Bank mobile app.

The eCards, launched in collaboration with Zelle and fintech start-up Vouchr, offer gift senders a choice of over 200 card designs including not only holidays but also birthdays, graduations, simple thank you’s or gifts. congratulations, and more.

eCards are available free of charge to US Bank customers. They’re easy to include when sending money with Zelle in the US Bank mobile app. The cards are animated, dynamic and can include a message. With no cash, checks, stamps, or envelopes to handle, these e-cards offer a clean, contactless way to spread holiday cheer without health worries — or a trip to the greeting card store or post office.

Zelle is an increasingly popular choice for sending money, especially during the pandemic. Transactions within the Zelle Network® grew 64% year-over-year and recently hit an all-time high by processing over 1 billion payment transactions in 12 months.

US Bank launched electronic cards in Zelle to all its customers in November, the first bank to do so on the Zelle network. Access to Zelle is part of the company’s broader strategy to improve the customer experience with intuitive and easy-to-use digital features that are fast and secure.

Zelle enables eligible consumers and businesses to send fast digital payments to people they know and trust with a US bank account. Funds are available directly to bank accounts usually within minutes when the recipient is already registered with Zelle.

Zelle and Zelle-related marks are the exclusive property of Early Warning Services LLC and are used herein under license.

Vouchr is a Toronto-based fintech that provides the SaaS platform that turns sending P2P digital money into an interactive, media-rich message.

Mika R. Pyle