FAMU Alumna delivers melanin feelings with You Go Girl Greeting Cards
Black woman entrepreneur and accomplished author and owner of Opportune Independent Publishing Company, Shanley Simpsonis pleased to announce the global launch of You Go Girl Greeting Cards, a new company specializing in greeting cards for women of color around the world.
The greeting card company launched on February 2, according to a press release.
Simpson takes the reins to fill a missing sector in the greeting card industry with its inspiring new range of beautiful and unique greeting cards. As a seasoned serial entrepreneur with a decade of publishing experience, she is the sole founder and CEO of this new venture and is excited to cross uncharted waters. Shanley defines her new venture this way; “You Go Girl is a greeting card company dedicated to ‘melanated’ women and girls who deserve a special note, just for them. This greeting card company has been curated to fill space on many retail shelves that do not represent the person buying and/or receiving it.
You Go Girl’s mission statement is succinctly summed up in three short words: “To Represent Her”.
With nearly 22 million black women in the United States, many have struggled to find cards that represent their culture or heritage — until now.
“It can be a daunting task to find the perfect card that represents the flavor of the African-American experience. Most cards do not represent people of color in any way. Americans buy approximately 6.5 billion greeting cards every year , but unfortunately most of the cards don’t speak to the often overlooked and underrepresented people of darker color,” Simpson said.
Simpson has developed a range of greeting cards that will remedy this problem.
“You Go Girl greeting cards, in print and digital format, are designed for mature, ‘melanated’ women. We will also offer you several greeting cards that also highlight young, little girls of color. Helping people show their love for women of color is my ultimate goal,” said Simpson, who is Florida A&M University Former student.
Authentic representation in the greeting card industry is needed.
“Melanin greeting cards should be in the hands of everyone who wants them,” Simpson explained.