Hallmark launches a whole new way to send greeting cards with personalized videos

“We are thrilled to introduce our customers to this new way of sending messages of joy, care, love and encouragement through personalized videos,” said Lindsey Roy, chief marketing officer of Hallmark. “Whether it’s a birthday, holiday, or special occasion, our customers can now find the perfect Hallmark card to help them connect with loved ones through an experiential and immersive way that’s digital and tangible. that can be replayed and revisited for years to come.”

Here’s how it works:

  • After you choose a perfect Hallmark video greeting card, you scan the card code with your phone.
  • Once online, you can add a name, select a song, or attach photos and videos with your heartfelt message.
  • You also have the option to invite other people to join you, by adding their personalized messages to the greeting message, via a special URL.
  • Once all the videos are uploaded, Hallmark will quickly assemble the photos and videos into a single video.
  • When your loved one receives the card, they scan the card code to view, download and share their video on social media and via direct messages.

Hallmark Video Greeting Cards are available at Hallmark.com, Hallmark Gold Crown stores, and other select retailers. Hallmark also offers a digital-only option on Hallmark.com where personalized video greetings can be personalized and sent electronically via email, text, or social media using the same technology.

“This personalized outreach combines the digital and physical connections our consumers want and helps them share their special message with loved ones on their big day, or just because, to create the Hallmark moment they’ve come to expect from us, but… a whole new way,” says Roy.

Hallmark Video Greetings is the latest innovation from Hallmark that continues to reinvent how to create a more emotionally connected world. Earlier this year, Hallmark introduced Sign & Send™, a new technology that allows people to add their personal handwriting to a real Hallmark card, address an envelope, stamp, and send the card using only their phone. For more than 110 years, Hallmark has been an industry leader helping consumers live more caring, connected lives filled with meaningful moments.

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Based at Kansas City, Missouri and employing 27,000 people worldwide, the few $3.5 billion The company operates a diversified portfolio of businesses. The Hallmark Global business sells greeting cards, gift wrap and related products in more than 30 languages ​​with distribution in nearly 100 countries and 100,000 locations worldwide, including a network of Hallmark Gold Crown stores owned by company and self-employed in five countries. Crayola® offers a wide range of art materials and creative play toys designed to stimulate the creativity of children around the world. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama – in addition to Hallmark Publishing, a leading publisher of uplifting e-books, audiobooks and print editions, and Hallmark Movies Now, a broadcast continuously by subscription. a service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com. Login to Facebook, TwitterInstagram, Pinterest, LinkedIn and YouTube.

SOURCEHallmark Cards, Inc.

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Mika R. Pyle