Rite Aid Pulls Great Ape Greeting Cards From Shelves Following PETA Push

For immediate release:
March 18, 2021

Moira Collie 202-483-7382

Norfolk, Virginia. – After learning from PETA that greeting cards depicting great apes wearing costumes, displayed in studios or interacting with humans are hampering conservation efforts, Ritual Aid is pulling all of these cards from its 2,450 stores and will no longer feature great apes in its advertising.

“Congratulations to Rite Aid for helping PETA push Hallmark and American Greetings to stop exploiting monkeys for their cards,” said PETA primatologist Julia Gallucci. “Chimpanzees are not role models or props, and clownish photos of them wearing clothes or sitting at desks put these endangered animals at risk.”

Emmy Award-winning wildlife documentary producer Chris Palm (who has written two books on the ethics of wildlife photography) also sent a letter on behalf of PETA to Joe Arcuri, CEO of American Greetings, explaining that unnatural images of chimpanzees mislead consumers into believing that the species, which could face extinction within our lifetime, is booming. These depictions may also increase black market demand for endangered great apes as “pets”, which is one of the main forces pushing them towards extinction.

For all these reasons, the greeting card company moon pig has removed all images of great apes in captivity from its products, and at the top image agencies such as Getty Images, Shutterstock and Dreamstime prohibit inappropriate images of non-human primates.

PETA — whose motto says, in part, “animals are not ours for entertainment” — opposes speciesism, a supremacist worldview of humans. For more information, please visit PETA.org or follow the group on Twitter, FacebookWhere instagram.

Mika R. Pyle